Aphrodite’s Garden

Aphrodite’s Garden is a lavish hotel in Athens, Greece, constructed on the site of the former Ellinikon International airport. The visual identity incorporates modern and feminine imagery that embodies Aphrodite and Greek mythology. At the center of the branding is a butterfly, symbolizing the personification of the human soul, beauty, growth, and rejuvenation. The color palette, consisting of rich and feminine colors, complements the luxurious ambiance.

Concept Development
Branding
Packaging

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